The 1% Impact

How to Transform Your Life in Just 15 Minutes a Day

You don’t need a massive overhaul to change your life.

You need a plan and the courage to move just 1% at a time.

In The 1% Impact, Erik Westrum delivers a practical, repeatable system that helps you build momentum through daily habits, intentional focus, and identity-driven leadership.

This isn’t motivation for the moment. It’s a transformation for a lifetime.

“Success doesn’t just happen, it’s built. It’s the result of intentionality, consistent effort, and a mindset that refuses to settle for average. That’s why The 1% Impact resonates so deeply with me. Erik has captured a powerful truth: real greatness isn’t achieved in grand, fleeting moments, but in small, purposeful actions we take every single day. This approach aligns perfectly with what I teach my players. Row The Boat! Rowing isn’t about perfection or instant results; it’s about consistent effort, commitment, and belief in the process.”

P.J. Fleck Head Football Coach, University of Minnesota

Inside You’ll Discover:

The “15-minute rule” that unlocks breakthrough progress

How to bridge the gap between your present self and your future self

Why belief without action falls flat—and how to fix it

Daily mindset tools to increase resilience, discipline, and emotional strength

Dozens of 1% action steps you can start today

Why It Works:

Perry Clark
Reading this book came at the perfect time for me. I was in the process of starting a new business and felt overwhelmed. One percent impact brought some sage advice on how to plan more attainable goals. Eric has inspirational ideas in his book coupled with real world examples. This was easy to absorb because it’s broken down into clean chapters making the process something anyone can follow. Well worth the read!
David T.
Mr. Westrum has really found a way to bring meaningful, thought-provoking ideas, to improving your life that can be successfully implemented by anyone at any level. He does it in a way that makes it simple and doable at just 1% of your day (15 minutes). This way of thinking has greatly impacted my personal life for the better with my family and my relationships with them. I have even begun to apply these ideas at work with my team and you can see the difference it makes not only in my attitude but the team’s attitude as well. Well worth the read and Highly Recommended.
Thaddeus Conkey
Concise and inspiring. The message and methods Erik puts forward can apply to just about anyone. Definitely worth the time if you want to improve your life in any way.
Marie Pittman
What a wonderful book! Erik Westrum effectively integrates personal experiences and anecdotes into “The 1% Impact,” illustrating that he doesn’t just talk the talk; he walks the walk. One of my favorite parts of the book was the section on Collaboration vs. Competition. Again sharing an example from his own experience as an NHL athlete, Erik lays out the differences and similarities in the two concepts and how—when implemented the right way—can be used together to reach a goal. Highly recommend this accessible, informative and enjoyable book!
Brian L.
This book is such a solid read. Erik Westrum breaks things down in a way that feels doable—just 15 minutes a day to start making real change. It’s not overwhelming or preachy, just honest and encouraging with a lot of personal insight and faith-based wisdom. The 1% idea really sticks with you, and I found myself thinking about how to apply it right away. If you’re looking for something simple, practical, and motivating to help you grow, this is definitely worth picking up.
Gambit1979
This book makes personal improvement actionable. Erik shows us how just investing 15 minutes a day and tiny 1% improvements can change your life. As the saying goes, “small hinges open big doors.” I read this entire thing on a plane ride. I highly recommend you do the same.
Tim Schatz
This book makes self-improvement feel doable. Erik shows how just 15 minutes a day and tiny 1% changes can make a big difference in your life. It’s practical, easy to understand, and really inspiring. Great for anyone who wants to grow but feels overwhelmed by big goals.
Paula H
This is a great read. It’s easy to read with quick, bite sized yet insightful messages to remind and help you make the most out of every day. I can see this book being on my repeat reading list and one that I will buy for others to read. What’s the one thing that you can do today to be _________? Read this book to fill in that blank!
Greta Westrum
Valuable information and well written book with strong insight. Amazing read with journal entries which allow for reader to stay motivated and embrace discovery!💡
Susan Pauling
In our current society and the way we all live crazy busy lives, we can all benefit from reading this book right. Great points on strategies for daily improvements. If you have kids, a career, famies whatever it is, this can help! This is a quick read exactly what I needed.
Jill Cosh Anderson
This is a must read to becoming a better you! Erik gives you all the tools, to live a better life! He breaks it down to 15 minutes a day, now come on, we can all do that. The cool thing is; you pick what that 15 minutes a day looks like for you. I am proud to say that I have worked one on one with Erik, and it has changed my life, personally, professionally and it has given me more confidence both inside and outside of work. I highly recommend this book, go buy it today, and start living a better you!
Dean Meyer
Erik is nothing short of inspiration. His words will have you fired up to go. The tools he presents don’t just make sense, they’re too simple not to take action on them. This is an obvious 5-star and recommendation in my end! Thanks Erik!

It’s Time to Level Up.

If you feel stuck, scattered, or burned out, this is your roadmap.

One step. One win. One percent at a time.

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